- The business of generating goodwill toward an individual, cause, company, or product.
www.motto.com/glossary.html - The acts of communicating what you are to the public. This is not to be confused with publicity, which is just one of the methods used in communicating the image.
www.nejaycees.org/about/jargon.asp
www.hispaniola.com/site/advertise.php- activity, communications, or press coverage that is designed to enhance the prestige or goodwill of a company.
rdsweb2.rdsinc.com/help/bi_ct_expdef.html - any activities or events that help promote a favorable relationship between a company and its customers and prospects; activities used to influence the press to print stories that promote a favorable image of a company and its products or services.
www.garyeverhart.com/glossary_of_advertising_terms.htm - The promotion of a person, company, idea, public body etc.Pictures may be used to assist in this.
ikjeld.com/info/glossary/glossaryP.html - Communication with various sectors of the public to influence their attitudes and opinions in the interest of promoting a person, product, or idea. (UT)
fourps.wharton.upenn.edu/advertising/dictionary/p.htm - An activity meant to improve the project organization’s environment in order to improve project performance and reception.
www.mccombs.utexas.edu/faculty/Linda.Bailey/glossary.htm - Marketers engage in public relations to develop a favourable image of their organizations in the eyes of public –public at large, customers, suppliers government, media, competitors, shareholders, employees and the society.
www.indiainfoline.com/bisc/jmam.html - A committee whose primary task is to promote Guiding. All members of Guiding are asked to participate in promoting Guiding.
www.albertagirlguides.com/Training_Glossaryp.html - A professional services in promoting products by arranging opportunities for exposure in the media.
freespace.virgin.net/brendan.richards/glossary/glossary.htm - a deliberate, planned and sustained effort to institute and maintain mutual understanding between an organisation and its publics (
wps.pearsoned.co.uk/wps/media/objects/1452/1487687/glossary/glossary.html - a promotion intended to create goodwill for a person or institution
wordnet.princeton.edu/perl/webwn - Public relations (PR) deals with influencing public opinion, through the presentation of a client's image, message, or product.
en.wikipedia.org/wiki/Public_relations
- (city) Public Affairs is a city office that usually handles communication between the city and the media and/or the public. The public affairs office may publicize events and provide information to media outlets, police staff or other city agencies. They also respond to queries from groups, organizations, and individuals.
www.datacenter.org/research/cjca/cjca9.htm - (joint) Those public information, command information, and community relations activities directed toward both the external and internal publics with interest in DOD. (JP 3-61)
https://atiam.train.army.mil/soldierPortal/atia/adlsc/view/public/6903-1/fm/3-13/glos.htm - Public affairs is a catch-all term that includes public policy as well as public administration, both of which are closely related to and draw upon the fields of political science as well as economics.
en.wikipedia.org/wiki/Public_affairs
public affairs di Web dalam bahasa Inggris:
- (city) Public Affairs is a city office that usually handles communication between the city and the media and/or the public. The public affairs office may publicize events and provide information to media outlets, police staff or other city agencies. They also respond to queries from groups, organizations, and individuals.
www.datacenter.org/research/cjca/cjca9.htm - (joint) Those public information, command information, and community relations activities directed toward both the external and internal publics with interest in DOD. (JP 3-61)
https://atiam.train.army.mil/soldierPortal/atia/adlsc/view/public/6903-1/fm/3-13/glos.htm - Public affairs is a catch-all term that includes public policy as well as public administration, both of which are closely related to and draw upon the fields of political science as well as economics.
en.wikipedia.org/wiki/Public_affairs
publicity di Web dalam bahasa Inggris:
- promotion: a message issued in behalf of some product or cause or idea or person or institution; "the packaging of new ideas"
- the quality of being open to public view; "the publicity of the court room"
wordnet.princeton.edu/perl/webwn - Publicity is one of the variables that comprise the promotional mix. The other components of promotions are advertising, sales promotion, and personal selling. Promotion is one of the variables that comprise the marketing mix. The other three are product management, pricing, and distribution.
en.wikipedia.org/wiki/Publicity - the department within a publishing house which organises ‘free’ promotion of titles published, often through the sending out of review copies or soliciting coverage in the broadcast media; often nowadays in larger firms a part of the marketing department.
www.osi.hu/cpd/resources/paglossary.htm - The dissemination of promotional material to draw interest or generate sales.
www.motto.com/glossary.html - A marketing technique using free advertising outlets such as press releases.
aalbc.com/writers/publishing_glossary.htm - instead of adverstisement
www.nationmaster.com/encyclopedia/European-English - a news item or story which conveys information of interest to the readers of a publication.
www.garyeverhart.com/glossary_of_advertising_terms.htm - Non-paid, non-personal communication to promote the products, services, or image of the company.
www.crfonline.org/orc/glossary/p.html - Licensee agrees not to use the name and/or logos and/or other intellectual property rights of the HHOF in the advertising or promoting of the event without first gaining written approval from HHOF. The HHOF will provide the format and design which Licensee must use for all the advertising of the facility using the name and/or logos and/or other proprietary rights of the HHOF and/or the likeness of the facility. ...
www.hhof.com/html/ss05900.shtml - Non-personal stimulation of demand for a product/service or business organisation as a whole by putting commercially significant news in media to create a favourable image. It is not paid for by the sponsor.
www.indiainfoline.com/bisc/jmam.html - Neither RHE (in relation to the Customer) nor the Customer (in relation to RHE) shall use the name of the other party in any press release or product advertising, or for any other commercial purpose, without the prior written consent of the other(s); provided, however, that (i) publication of the collaboration with the Customer in the Annual Reports and similar publications of RHE, the College, and the University of London, and (ii) reference to the collaboration with Dr Pincus, RHE or the ...
www.dapos.org/profit.html - a tool of public relations focused on generating editorial media coverage for an organisation and/or its products.
wps.pearsoned.co.uk/wps/media/objects/1452/1487687/glossary/glossary.html
ADVERTISING is a paid form of communicating a message by the use of various media. It is persuasive, informative, and designed to influence purchasing behavior or thought patterns.
· political campaign: a race between candidates for elective office; "I managed his campaign for governor"; "he is raising money for a Senate run"
· run, stand, or compete for an office or a position; "Who's running for treasurer this year?"
· a series of actions advancing a principle or tending toward a particular end; "he supported populist campaigns"; "they worked in the cause of world peace"; "the team was ready for a drive toward the pennant"; "the movement to end slavery"; "contributed to the war effort"
· several related operations aimed at achieving a particular goal (usually within geographical and temporal constraints)
· crusade: exert oneself continuously, vigorously, or obtrusively to gain an end or engage in a crusade for a certain cause or person; be an advocate for; "The liberal party pushed for reforms"; "She is crusading for women's rights"; "The Dean is pushing for his favorite candidate"
· an overland journey by hunters (especially in
· go on a campaign; go off to war
wordnet.princeton.edu/perl/webwn
· a series of related military operations aimed at accomplishing a strategic or operational objective within a given time and space (JP 3-0)
www.globalsecurity.org/military/library/policy/army/fm/3-06/gloss.htm
· a connected series of military operations forming a distinct phase of war
www.nps.gov/gett/getteducation/cwsvocab.htm
· A contracted agreement between an advertiser or agency and the HomewithGod Network The campaign is defined by a number of variables, including the advertising creative, the duration, and the pricing structure.
homewithgod.com/adv/adv_glossary.shtml
· a series of political actions (like advertisements, public appearances, and debates) that are used to help a candidate get elected to office.
www.enchantedlearning.com/election/glossary.shtml
· A connected series of activities designed to bring about a particular result.
www.tolerance.org/pt/votequest/vq_dictionary.html
· The total planned, coordinated sales effort on behalf of a specific client or product, often multimedia in nature and run over a period of time. Motto Advertising has created numerous award-winning campaigns for its clients.
www.motto.com/glossary.html
· A co-ordinated effort where the objective is to deliver a set of individual e-mail marketing messages to a specific audience containing a strategic or tactical communication. The purpose of a campaign can be to acquire, retain, cross-sell, stimulate usage, provide a customer-service message, build or reinforce a brand, etc.
www.the-cma.org/council/emglossary.cfm
· A term adopted from formalized role-playing's early roots in wargaming, meaning a linked series of game 'incidents', usually set in an internally consistent gameworld and featuring a recurring cast of player and non-player characters. Campaigns may be open-ended, lasting as long as players choose to continue with them, or limited-duration, with a fixed objective or plot-climax that terminates the story.
www.mud.co.uk/richard/ifan394.htm
· Marcom activity to the channel or end-user. Less formal or comprehensive than a program, campaigns may still have membership requirements. To be effective, marcom must work directly with field sales management to align the message with partner business needs.
www.channelventures.com/channelprofessional/channelglossary.html
· A process by which a website owner acquires website visitors, particularly visitors that convert, as well as the conversion and retention processes that follow the acquisition. Campaigns can utilize on-line ads, links, outbound emails, and even off-line triggers such as direct mail, to acquire targeted visitors.
www.market-vantage.com/resources/glossary.htm
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